A holistic brand, package design and campaign experience was created for the launch of a premium-pour sugar beet vodka originating from midwest farming cooperatives. The brand positioning’s three pillars—sincere, simple and social— guided the naming of BĒT, it’s clean, tactile approach to packaging and extended it’s honest, genuine image through digital and social experiences. The result was a discerning yet approachable brand with a story rooted in relationships. Agency: Knock Inc.