For the Love
The Ivey Awards Show honors the rich diversity and talent of the renowned Minneapolis theater community and serves to recognize outstanding achievements in various disciplines such as direction, performance, and design.
“For the Love” campaign was born out of a desire to hone in on each honoree’s craft by creating elaborate, one-of-a-kind garments that became wearable works of art. A dress made of delicate paper to depict the words of the actress. Another to represent the director’s curtain call. A costume designer, a playwright, a composer. The campaign came to life through outdoor advertising, art installations and a commemorative editorial book/ invitation. Agency: Fame Retail