J Vineyards was looking to build brand awareness through a playfully executed, luxury focused, social media and digital marketing campaign. Posts designed to appeal to female Gen X’ers positioned J Vineyards as the embodiment of chic California lifestyle through the lens of style, entertaining and culinary delights. Further brand recognition was created by using the J brand’s iconic brushstroke logo as inspiration for gallery-worthy imagery highlighting the brand’s varietals. Agency: Knock Inc