![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-painted-sparkling-cuvee-bubbles.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-Pinot-Gris-Lifestyle.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-sparkling-Cuvee-bubbles-cheese.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-Vin-Gris-Lipstick.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-sparkling-cuvee-bubbles-dessert-glasses.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-style-model.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/J-Vineyards-brut-rose-XO.jpg)
J Vineyards was looking to build brand awareness through a playfully executed, luxury focused, social media and digital marketing campaign. Posts designed to appeal to female Gen X’ers positioned J Vineyards as the embodiment of chic California lifestyle through the lens of style, entertaining and culinary delights. Further brand recognition was created by using the J brand’s iconic brushstroke logo as inspiration for gallery-worthy imagery highlighting the brand’s varietals. Agency: Knock Inc