![](http://jillianfrey.com/wp-content/uploads/2018/09/LaMarca-party-billboard.jpg)
![](http://jillianfrey.com/wp-content/uploads/2018/09/lamarca-picnic-magazine.jpg)
La Marca was seeking an awareness campaign that would change the perception that sparkling is saved for special occasions. The target was spontaneous, fun-seeking, young professionals who enjoy bringing friends together in the moment. A high-fashion, fully integrated campaign used the notorious La Marca blue label as a device to enter into sparkling moments celebrating aspirational, everyday occasions. Agency: Knock Inc