An environmental experience was needed to launch Lilly Pulitzer for Target collection. A fully-fledged lifestyle and fashion brand that celebrates the notion that, “Palm Beach is a state of mind.” An atmospheric approach used illusion and multi-dimensional layering techniques along with a healthy does of flamingo pink to create a powerful brand experience throughout the store. Unprecedented in sales, Lily Pulitzer was one of the fastest-selling collaboration to date, selling out within minutes. Agency: Knock Inc.